Sudden Compass
Client
Sudden Compass, Inc.
Role
Lead Designer
Year
2017-2020
Sudden Compass is a NYC-based business consulting firm that specializes in helping Fortune 100 companies discover and utilize insights about the "networked customer" that are unattainable by relying on big data alone. The abstract mark concept evokes these five brand values: Distributed, Edgy, Change, Memorable, and Adaptable. With these values in mind, the stationery further showcases the mark maintaining an energetic and business appropriate feel. The brand language was applied to other touchpoints, such as conference presentations, cards, and workshop sprint materials.
