SAP Insights

Client
SAP, Inc.

Role
Lead Designer

Year
2019-2022

SAP Insights is a thought-leadership website targeted at business executives seeking the latest knowledge on digital innovation. Unlike the parent site, SAP Insights promises data-driven research without any sales pitches or marketing “fluff.” As a result, the team behind SAP Insights wanted the look and feel of their website to be different from sap.com. SAP Insights successfully appeals to its target audience while differentiating itself with a fresh look that includes subtle gradients and new notch elements with large imagery carried throughout the site.